Ethereum NFT Project Doodles Launches DOOD Solana Token Airdrop

Doodles took its next major step forward Friday after switching CEOs in January, launching its ecosystem token—DOOD—on Solana with an airdrop for NFT holders. The initiative is the first critical launch since Scott Martin, better known as Burnt Toast, assumed the project’s chief executive role, beginning an era in which he planned to introduce more risk while doing away with its previously “extractive corpo” initiatives.  Martin, who is also the artist behind the Doodles brand, previously spoke about the struggle the collection had in simultaneously pleasing its crypto-native holders while growing a consumer brand for everyone to love. Doodles has previously collaborated with giants like McDonald’s and Adidas.

“DOOD is our answer to that exact tension,” he told Decrypt. “Web3 is the infrastructure powering what we do, but we’re building experiences that resonate far beyond the typical crypto crowd. We’ve always believed you can build something that earns respect from the Web3 community and also feels culturally relevant to someone who’s never touched a wallet before.”

Alongside its token launch, the project is also unveiling DreamNet, a decentralized storytelling platform that’s powered by artificial intelligence. With DreamNet, community members can create worlds and characters inside an “evolving shared universe,” and if those creations are used in other media, then creators earn DOOD rewards.  According to Martin, there will be other utilities for the DOOD token in the future. “We’re being intentional about how we roll things out, but rest assured DOOD will be at the heart of our growing brand in more ways than one,” he said, mentioning gaming as a way to “create culture and break into everyday people’s lives.”