Coinbase Adds BNB to Listing Roadmap Amid Industry Spat Over Listing Fees

The move follows days of industry back-and-forth over token listing standards. Earlier this week, Binance denied “false and defamatory” claims from Limitless Labs CEO CJ Hetherington — whose firm is backed by Coinbase Ventures — that it sought token allocations for listings. In response, Jesse Pollak, head of Coinbase’s Base network, said exchange listings “should cost 0%,” prompting calls for Coinbase to “lead by example” by listing BNB.

Hours before the announcement, Coinbase published a blog post introducing “The Blue Carpet,” a new suite of tools and transparency measures for asset issuers, reaffirming that it doesn’t charge listing or application fees. BNB, the world’s third-largest cryptocy by market capitalization, jumped 2% to $1,175 immediately after the news but has since dropped down as of press time, according to The Block price data.