McLaren Racing and Hedera Join Forces to Bring Web3 Fan Engagement to Motorsports

McLaren Racing has announced a multi-year partnership with the Hedera Foundation to bring blockchain-based fan engagement experiences to one of the world’s most iconic motorsport brands. Under the agreement, Hedera will serve as an Official Partner of both the McLaren Mastercard Formula 1 Team and the Arrow McLaren IndyCar Team, linking cutting-edge decentralized technology with live racing action. 

The collaboration is focused on blending physical racing moments with digital experiences built on Hedera’s fast, secure and compliant public network, giving fans new ways to connect with the team and its drivers. Hedera’s branding will appear prominently on McLaren F1 cars, driver suits and Arrow McLaren IndyCar vehicles throughout the 2026 season, bringing the partnership to global audiences on and off the track. 

McLaren Racing’s first major use case will be a series of free-to-claim digital collectibles released during Formula 1 Grand Prix weekends — each tied to specific races and team moments. The partnership also revives the Arrow McLaren IndyCar digital collectibles program for the 2026 season, offering motorsport-themed items, prizes and fan incentives. 

Nick Martin, Co-Chief Commercial Officer of McLaren Racing, emphasized that “innovation off the track is just as important as performance on it,” and that teaming with Hedera enables the team to deliver “cutting-edge Web3 experiences for our fans.” Charles Adkins, CEO of HBAR, Inc., added that the collaboration showcases how a “trusted Web3 infrastructure” can support fan-centric digital engagement at scale. 

The partnership aims to bridge the gap between physical motorsport fandom and digital participation, attracting both seasoned Web3 users and newcomers by making blockchain-powered experiences accessible and compelling during race weekends and beyond.