Coinbase Teams Up with Riot Games For Global Esports Sponsorship

U.S. cryptocy exchange Coinbase has teamed up with Riot Games, the creator of popular video games League of Legends and Valorant.  The two parties have signed a long-term deal to work together on global esports events for these games, starting with a Valorant event in Toronto in June 2025. As part of this partnership, Coinbase will connect with fans through social media, ads during game broadcasts, and cool tech features. They’ll also add new segments to the esports shows: one called “Econ Report” for Valorant and another called “Gold Grind” for League of Legends.

Additionally, the firm will provide viewer rewards like redeemable emotes and icons, as well as promotional opportunities, including all-expenses-paid trips to major competitions.As per the reports, the company aims to explore Web3 technology to enhance its fans’ experiences. The firm has specific plans that remain under wraps. “We’re looking forward to creating some exciting things on the Web3 front with Riot,” the representative noted, declining to disclose the deal’s financial terms or exact duration beyond confirming its multi-year scope.