Modelēz International the global food and snacking powerhouse behind iconic brands such as Oreo, Cadbury, and Toblerone, has officially joined the Hedera Council, according to a Feb. 14 press release.
Under the partnership, Mondelēz will leverage the Hedera blockchain to enhance digital transformation, supply chain management, and customer engagement. The Hedera Council, consisting of over 30 diversified organizations, governs the Hedera network, a public ledger designed for decentralized economic activities.
Mondelēz International’s entry into this consortium highlights its commitment to embracing digital innovation and improving business processes by adopting Web3 and DLT technologies. By joining the Council, Mondelēz International aims to explore and develop DLT-based solutions on the Hedera network.
The partnership will allow the company to develop initiatives to enrich the consumer experience and optimize supply chain processes. In addition to its partnership with Hedera, Mondelēz International has initiated a collaboration with SKUx, a fintech and payments platform, to offer a digital payment option that enhances consumer offer experiences.
The venture represents the first real-world application of DLT in tracking the supply chain of consumer-packaged goods (CPG) and digital payment-based offers, setting a new standard for transparency and efficiency in the industry.
