Trump Moves into Metaverse and NFT Market with New Trademark Filing

The Trump Organization filed a trademark application with the US Patent and Trademark Office, marking its potential expansion into the metaverse and NFTs space. The application, filed under DTTM Operations, outlines plans for a digital ecosystem that would allow users to purchase and wear virtual TRUMP-branded apparel, while also offering a simulated dining experience in virtual TRUMP restaurants.

The digital marketplace would exclusively feature content authorized by Donald Trump and authenticated through NFTs. The trademark application was filed on an “intent to use” basis, indicating the planned future deployment of these virtual services and digital assets.

During his 2024 presidential campaign, Trump pledged to establish the US as a global crypto innovation hub and criticized the Biden administration’s regulatory approach as overly restrictive. In January 2024, Bitcoin Ordinals were inscribed for buyers of Trump’s ‘Mugshot Edition’ NFTs, which offer exclusive perks including dinner with Trump, as part of his digital collectibles strategy.

In November 2024, Trump Media & Technology Group filed a trademark application for ‘TruthFi,’ a crypto payment and trading service, and hinted at acquiring crypto platform Bakkt. This January, Donald Trump launched a Solana based $TRUMP meme coin, which rapidly achieved a market cap of $9 billion, showcasing his influence in the crypto space.