Toy giant Mattel announced Thursday it will team up with artificial intelligence giant OpenAI to create the first AI-powered products from a major toy company, marking OpenAI’s expansion beyond enterprise software into consumer entertainment. The collaboration will use OpenAI’s technology to develop new products for Mattel’s brands, with the companies’ first AI-powered product expected to be announced later this year, as per an OpenAI statement.
The deal also includes deploying ChatGPT Enterprise across Mattel’s business operations to enhance product development and creative processes. It comes as AI continues to expand into consumer products, and could shape how children interact with toys in the future.
It also positions OpenAI to tap into Mattel’s growing entertainment empire, which includes upcoming films based on Hot Wheels, Polly Pocket, and other franchises. The technology could result in digital assistants based on Mattel characters or make traditional games like Magic 8 Ball and Uno more interactive, according to a Bloomberg interview with executives from both companies.
“Each of our products and experiences is designed to inspire fans, entertain audiences, and enrich lives through play,” Josh Silverman, Mattel’s chief franchise officer, said in a statement. “AI has the power to expand on that mission and broaden the reach of our brands in new and exciting ways.”
Elon Musk's artificial intelligence company xAI has filed a federal lawsuit challenging Minnesota's landmark law banning AI-powered "nudification" technology, arguing…
Bitcoin climbed toward $65,000 as an unusual shift in traditional financial markets created one of the rarest conditions…
Hyperscale Data has sold 100 Bitcoin to accelerate development of its planned artificial intelligence campus in Michigan, sending shares…
A newly launched memecoin called PIPEDOG ($PIPEDOG) became the latest breakout token on Robinhood Chain, surging more than 140x within…
BNY, the world's largest custodian bank, is bringing one of its core financial businesses onto…
A bipartisan group of U.S. senators has reportedly reached a new compromise on the ethics provisions of…