The Philadelphia 76ers have launched “Spectrum Sprint,” a free-to-play mobile game with Web3 elements, in collaboration with Crypto.com—a team sponsor since 2021. The NBA team’s game features a pixel art vibe, with side-scrolling gameplay that challenges players to navigate iconic Philadelphia landmarks and dash down Broad Street towards the team’s former Spectrum arena. Players can unlock digital collectibles and compete for exclusive prizes across four tiers: Rookie, Pro, All-Star, and Legend.
The high-score challenge will reward top players with prizes including courtside seats, invitations to the Sixers Youth Foundation Gala, and a suite for 12 guests during the 2025-26 NBA season. An in-game leaderboard will track top performers, with the highest-scoring players earning additional VIP experiences. At the 76ers, one of our goals is to provide our fans with a unique experience and create methods of engagement to reach new audiences,” said 76ers VP and Creative Director Tommy Beebe, in a statement.
The web-based game will also be featured during “Spirit of 76 Night” home games, with a pop-up arcade allowing fans to play and sign up for a Crypto.com account. Developed by Impossible Brief, Spectrum Sprint is part of a three-game Web3 series celebrating the team’s Nike City Edition uniforms. The first game, Buckets on Broad, launched in November, with a third game set to roll out in March.
