Officially licensed NFT collectibles platform NFL All Day is revamping its platform ahead of the start of the new football season, releasing autographed collectibles and adding a real-life presence at NFL stadiums. Built by Dapper Labs on the Flow blockchain, the NFL All Day platform will boast in-stadium activations via partnerships with the New England Patriots, Cincinnati Bengals, Jacksonville Jaguars, and Houston Texans, connecting fans with free digital collectibles in the process. Fans will also be able to collect digital ticket stubs, which the NFL has previously done outside of the NFL All Day platform.
“We’ve rebuilt NFL All Day into the ultimate fan platform,” said Dapper Labs co-founder and CEO Roham Gharegozlou, in a statement. “This isn’t just digital memorabilia, it’s where fandom lives. You can claim a collectible in-stadium, own an autographed play from your favorite rookie, and then use it to beat your friends in Playbook that same week. That’s what makes this the all-new All Day.” The platform’s new autographed collectibles pair a verified digital autograph with a player highlight, and will feature some of the National Football League’s brightest young stars—like #1 overall pick Cam Ward and last year’s Heisman Trophy winner, Travis Hunter.
Autographed moments can be found in multiple Rookie Debut packs at various price points starting as low as $9, according to a Dapper Labs representative. Beyond collecting, the trio of new free-to-play games—Playbook, One and Done, and Pick’Em—will put users’ knowledge of NFL player performance and football to the test, each with a unique twist.
In Playbook, collectors choose a roster of players to earn points and rewards. One and Done will offer a similar experience, but users can only choose a player one time per season. For example, if you put Saquon Barkley on your roster in week 1, then you won’t be able to use him again for the season. A Dapper Labs representative said that prizes include NFL All Day credit, digital card packs, exclusive NFT moments, and real-world experiences—”like on-field cabana suite tickets to a Rams game” with travel and accommodations provided.
After exploding onto the scene in 2022, sales of NFL All Day collectibles dropped considerably he into the 2023 NFL season, falling from more than $20 million in both February and March 2022 to less than $2 million per month on average throughout 2023, according to data from CryptoSlam. Heading into this year’s NFL season, the platform did just more than $1 million in sales in August—up nearly five times from a record low month in July.
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