Hardware wallet provider Ledger has announced an integration with Coinbase payments platform, Coinbase Pay. The collaboration will allow users to easily purchase cryptocurrencies and transfer them into self-custody storage.
Integrating Coinbase Pay directly into Ledger’s interface allows users to buy and transfer digital assets swiftly within a single, unified environment. According to Ledger’s Ian Rogers, crypto’s next wave of adopters following spot ETF launches will likely start their journeys on exchanges. His team hopes seamless integrations like Coinbase Pay will persuade more retail investors to embrace self-custody through Ledger as the market matures.
The Coinbase Pay integration provides newbies the option to choose digital ownership through self-custody via Ledger’s market-leading hardware wallets, Rogers explained. With the Coinbase Pay integration, users can now buy crypto instantly within Ledger Live and receive it directly on their Ledger devices.
The wallet manufacturer touts this as giving users the choice of true ownership alongside the convenience of centralized exchanges. Rogers likened the innovation to how Skyscanner simplified booking travel. He told CoinDesk that crypto self-custody is currently used by an estimated 10 million people—less than 2% of cryptocy owners globally.
Ledger views this integration as an opportunity to showcase self-custody to the hundreds of millions of individuals just entering the crypto realm.
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