FIFA Rivals Brings Iconic Football Brand Adidas Into its Universe with Exclusive in-Game Content

adidas is entering the world of FIFA Rivals with a series of digital products, features, and in-game content. The multi-year licensing agreement kicks off with the worldwide launch of FIFA Rivals on June 12th, the new officially licensed, arcade-style mobile football game from FIFA and Mythical Games.  The adidas brand and products will be featured across FIFA Rivals, providing players with access to exclusive digital items, including kits, jerseys, and shoe releases inspired by the brand’s rich football heritage. 

“FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way,” said John Linden, CEO and co-founder of Mythical Games. “Bringing adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football – on and off the pitch. This collaboration sets a new standard for how brands show up in digital experiences.” 

A New Era of Football Gaming

FIFA Rivals offers a bold new take on mobile football—combining FIFA authenticity with lightning-fast, arcade-style gameplay. Players can build their dream team from the world’s biggest clubs and stars, compete in real-time PvP, and trade digital player cards on the Mythical Marketplace. As part of this collaboration, fans and FIFA Rivals players can unlock a range of digital items to outfit their teams in true three-stripe style, including: 

● Digital Kit Drops featuring classic and future-forward adidas jersey designs

● Boot Releases tied to real-world player performance and adidas drops 

● A limited-edition match ball designed for FIFA Rivals gameplay 

● A fully immersive adidas Training Facility, where players can level up player cards and complete challenges

The collaboration also includes limited-time in-game events, challenges, and rewards tied to adidas’ most celebrated football gear and apparel drops, bringing a deeper layer of real-world connection to the digital pitch, and includes cover-athlete rights and cross-promotional campaigns. 

FIFA Rivals: The Future of Football, Powered by Mythical

Following a successful beta in key markets, FIFA Rivals is launching globally next week on the App Store and Google Play Store. Built for both core football fans and mobile gamers, FIFA Rivals is a high-octane arcade-style game that allows anyone to jump into the action instantly, build their dream squads, compete in real-time PvP matches, and trade player cards—represented as digital collectibles—on the Mythical Marketplace. 

Backed by Mythical’s platform and Marketplace, FIFA Rivals gives players full ownership of their in-game assets with the ability to buy, sell, and trade securely with others around the world.  FIFA Rivals is scheduled to launch globally on iOS and Android on June 12th. For updates and more information, visit fifa.rivals.game and join the community on X (@fifarivals).