Coinbase is expanding beyond crypto with plans to let users open Pokémon card packs directly from their phones, with every digital pull backed by a real physical trading card. Collectors will be able to keep their cards stored in a vault or have them shipped directly to them, potentially bringing one of the world’s biggest collectible markets closer to blockchain-based ownership.
Coinbase teased the new collectibles feature on September 28, showing Pokémon-branded card packs that users will eventually be able to open through their phones.
The basic concept combines a digital pack-opening experience with ownership of an actual physical collectible.
Users will be able to:
Coinbase hasn’t announced a firm launch date, saying only that the feature is coming “soon.”
Coinbase’s teaser displayed five packs carrying the Pokémon name, and the company further acknowledged the connection when responding to a user who described the feature as Pokémon packs being brought onchain.
However, many details remain unknown.
Coinbase hasn’t disclosed:
The company also hasn’t explained any licensing arrangement associated with the Pokémon-branded offering.
Despite Coinbase’s crypto roots, the company hasn’t disclosed exactly how the digital ownership side of the product will work.
There is currently no confirmed blockchain, and Coinbase hasn’t said whether cards will be represented by NFTs or another type of tokenized asset.
That distinction matters because the concept could eventually resemble tokenized real-world assets, where a digital asset represents ownership of something physically stored elsewhere.
For now, what Coinbase has confirmed is simpler — every digital card pull will correspond to a real physical collectible that can either remain stored or be shipped to its owner.
Coinbase isn’t the first company to combine blockchain technology with physical trading cards.
Platforms including Collector Crypt and Courtyard already allow collectors to buy and trade digital representations of physical Pokémon cards held in secure storage.
Collector Crypt, for example, allows owners to redeem their digital assets for the corresponding physical cards, while Courtyard has developed a similar model involving vault-held collectibles.
The broader market has grown substantially, with estimates putting the Pokémon trading-card market at roughly $10 billion to $15 billion.
The move also fits Coinbase’s larger effort to expand beyond buying and selling cryptocurrencies.
When one user reacted to the collectibles announcement, Coinbase reiterated its ambition to become an “Everything Exchange.”
The company has been steadily expanding into additional markets including derivatives, prediction markets, tokenized stocks and other onchain assets.
Coinbase has also begun offering prediction markets tied directly to Pokémon collectibles, allowing users to trade contracts based on whether specific card products will rise or fall above designated prices.
The Pokémon card experiment represents another example of the line between physical collectibles and digital assets becoming increasingly blurred.
Instead of buying a physical pack, opening it and then figuring out how to authenticate, store or sell the cards, Coinbase’s model could potentially handle much of that process digitally while keeping the underlying collectible safely stored.
The bigger question is whether Coinbase eventually puts those ownership records onchain.
If it does, Pokémon cards could become another real-world asset that collectors can own digitally, trade online and redeem for the physical item, bringing a familiar collectible market into Coinbase’s expanding ecosystem.
For now, Coinbase has confirmed the physical-card backing, vaulting and shipping model but has not announced pricing, a launch date or the blockchain infrastructure behind the product.
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