Crypto.com aims to expand its crypto offerings to include stablecoin and an exchange-traded fund (ETF) product in 2025. The Singapore-based exchange also revealed a plan to give customers access to traditional financial products like banking and stock trading. This move comes as Crypto.com has positioned itself as one of the top trading platforms of 2024, even surpassing established players like Coinbase in trading volume. Despite this success, Crypto.com has ambitious growth plans for 2025, which the firm describes as a “transformational year for the crypto industry.”
Stablecoins allow traders to avoid volatile assets and offer emerging markets access to US dollars. Although details are limited, the plan comes as major financial players, including PayPal, Ripple, and BitGo, enter the stablecoin sector.
The platform further intends to capitalize on the rising interest in crypto-related exchange-traded products (ETPs) by introducing an ETF for Cronos, the token powering its layer-2 Cronos network. Recent inflows into Bitcoin and Ethereum ETFs suggest a growing appetite for crypto ETPs. With the incoming administration potentially encouraging more crypto-friendly policies, many believe this could create opportunities for the exchange planned ETF.
Meanwhile, Crypto.com also intends to extend its exchange services into the United States and pursue institutional custodial services in Canada, Singapore, and other regions worldwide.
The expansion plan is particularly noteworthy, considering the US recently elected a pro-crypto President, Donald Trump, who has promised to end the war on crypto. Besides, the plan comes as the firm took legal action against the US SEC earlier this year, contesting what it deems to be the financial regulator’s regulatory overreach.
Beyond the US expansion, Crypto.com plans to increase its fiat on/off-ramp services in the UAE, South Korea, and Hong Kong. Additionally, it intends to launch a Bitcoin rewards program for its global user base. Other anticipated products for 2025 include an AI-powered trading tool, Cronos One, margined derivatives, and the Singularity API, all designed to enhance user experience and trading efficiency.
Beyond crypto, Crypto.com plans to delve into the traditional financial industry by providing users with access to banking services, stocks, and cards. Crypto.com’s planned services include stock and ETF trading offerings and diverse banking account options, including international and business accounts.
The banking product services will launch in Q1 2025 and will be provided by licensed institutions under applicable local laws. In the US, stock services will be offered through Watchdog Capital LLC, with terms and conditions varying by jurisdiction.
Further, the firm has plans to expand its Debit Card services to Latin America, the Middle East, and Africa starting in Q4 2024. The platform also aims to launch credit cards in the US and South Korea by Q2 2025. Following these, a Prime Card and a 10% travel rebate for global users are expected in Q3 and Q4 of 2025, respectively. Crypto.com CEO Kris Marszalek explained that these moves would help the firm to onboard millions of new users to its ecosystem.
