A Pump.fun livestreaming duo made $49,000 in crypto token creator fees while one member got slapped by fitness influencer Bradley Martyn after attempting to steal his hat—something he notoriously hates. The pair’s Solana token pumped over 2,000%, and they later thanked the gym bro for slapping them.
Bagwork is a Pump.fun meme coin launched by a pair of unnamed youngsters, who livestream goofy stunts to try and pump the price. On Wednesday, one of the devs ran onto the field during a Los Angeles Dodgers baseball game, and hours after the Martyn incident, the other dev shaved their head on-stream. They say they’ll be streaming every day for the next two weeks, attempting to create viral moments every day.
On Thursday, the duo headed over to Martyn’s ZOO Culture gym, where they could see he was livestreaming from—they even interacted with Martyn before the altercation, pitching their meme coin to him. One of the meme coin devs asked the gym influencer for a picture, but when he attempted to nab Martyn’s hat, he was slapped across the face as the fitness creator exclaimed, “You think that shit’s funny? Get the fuck out of here.”
Meme coin degens clearly thought it was funny, as the Bagwork token pumped 2,026% from a $131,150 market cap to $2.78 million in just seven hours. It has since dropped to about $2.4 million, according to DEX Screener. Livestreamers on Pump.fun are paid a percentage of every trade placed on their token, via what the platform calls creator rewards.
On Thursday, the day of the viral clip, Bagwork generated $49,330 in creator rewards, according to Pump.fun. All told, they’ve made over $78,000 in fees. As “creator capital markets” advocates hailed the stunt as a raging success, others pushed back. One X commenter said, “This could easily be a bad thing. We don’t need more harassment, we need more quality content.”
