Solana Token Launchpad Thrust Adds Musician Iggy Azalea as Creative Director

Thrust says the launch of each culture coin is vetted, tied to legally binding contracts, and structured in a way to “protect both creators and fans.” Those features are designed to address what Thrust describes as “systemic problems that have plagued the space.” Azalea’s meme coin, MOTHER, has outlasted a wave of tokens promoted by celebrities last year, including those attached to icons like Caitlyn Jenner, Jason Derulo, and Cardi B. Azalea’s token is expected to migrate to Thrust’s platform by the end of the year.

Not long ago, Azalea was leaning into an online casino that’s built around her MOTHER token, but she eventually realized that it “can’t onboard other people into this fucking chaos,” while creating value to “pay for things, throw events, [and] do stuff.” As Thrust’s first culture coin, the company is tapping a streamer named N3on, who has around 440,000 on the streaming website Kick. His most popular video is a 30-second one of him playing the game Twister with a scantily clad companion.

Azalea told Decrypt that Thrust expects actress Megan Fox to offer a token in December, which will have its own live event, among others in the company’s pipeline. “We’re coming out the gate hard,” she said. “They’re signed. These things are in motion. The dates are booked, and it’s happening.” Haliey Welch, better known online as the girl behind “Hawk Tuah,” received backlash in December that forced her to temporarily step away from social media.

The Tennessee native’s meme coin HAWK rocketed to a market cap of $490 million before collapsing 93% in value within minutes. Azalea is no stranger to crypto-fueled controversy, herself. Before MOTHER debuted, a crypto promoter tied to Jenner’s meme coin collected $380,000 worth of presale funds and issued a token that was ultimately unaffiliated with the musician.

Thrust was co-founded by Jake Antifaev, a Canada-based entrepreneur, who previously worked on a cannabis startup specializing in e-commerce. In a statement, he noted that well-intentioned creators have been burned by “shady characters” when offering celebrity-linked tokens before. “Celebrity coins got a bad reputation because they were never built on legitimacy or accountability,” he said. Anyone could launch one, and fans were left guessing what was real.”