Solana Adds ‘Blinks’ & ‘Actions’ so Users Can Trade Crypto on Their Favorite Social Apps

The tech will be supported by popular Solana wallets like Phantom and Backpack right out of the gate, and other platforms will be able to integrate it by following implementation instructions in the chain’s developer docs.

Meme coin traders buy and sell digital assets fashioned after everything from old-school internet memes to political figures. Solana has been the biggest hub for meme coins lately, serving as the home for such assets as Australian rapper Iggy Azalea’s viral Mother token ($MOTHER), which sits at a $70 million market cap less than a month out from its June launch, and dogwifhat ($WIF), the breakout star of the 2024 meme coin craze, which boasts a market cap above $2 billion.

Although meme coins have many naysayers (meme coin trading sometimes resembles gambling more than it does investing), some crypto advocates think the hype around them could help carry blockchains further into the mainstream.

But for blockchains to become ubiquitous, the tech underlying them desperately needs an upgrade. Complicated wallet software and hard-to-navigate trading platforms continue to make meme coin trading—and crypto trading in general—hard to access for newcomers.

That’s where Solana’s new features come in.

“Actions and blinks on Solana allow any website and application on the internet to be a distribution point for on-chain interactions – furthering the goal of mainstream adoption,” said Jon Wong, the Solana Foundation’s head of ecosystem engineering.

For example, a person could embed an “action” into an X post that references a particular memecoin. Users who see the post could click on it and immediately initiate a transaction on Solana, adding the token to their own blockchain wallet. Users can also use “blinks” (a portmanteau of “blockchain” and “link”) to share actions from other users with their own followings.

“From your X feed, you can buy an NFT, tip a creator, receive money, vote, stake, swap, and so much more.” says Chris Osborn, founder of Dialect.

Accessibility has long been blockchain’s Achilles heel, and the new Solana features follow similar moves from other ecosystems.

Blinks and actions share a close resemblance, for instance, to Farcaster – the X-like social platform on Coinbase’s Base blockchain. Farcaster users can easily embed direct links to blockchain assets in their posts, and specialized Fascaster clients like Kiosk – an up-and-coming utility from the creators of Web3 publishing platform Mirror – make blink-like calls-to-action a core selling point.

Farcaster, Kiosk and Solana are all clearly motivated by the fact that social media platforms are at the forefront of crypto culture—where users go to exchange memes, news and trading opportunities. Solana’s tech differs in that it plugs blockchain functionality into existing Web2 social apps rather than new, standalone Web3 apps.

“This makes so much sense in a social media feed,” Osborn told CoinDesk, but the Dialect founder hopes Actions could eventually disrupt how the web works at its very core.