Fintech giant SoFi Technologies has officially launched its new dollar-backed stablecoin SoFiUSD (SoFiD) across the Ethereum and Solana blockchains, becoming the first U.S. national bank to offer a bank-issued stablecoin directly inside a consumer banking app. The rollout gives nearly 15 million SoFi members the ability to buy, hold, convert, and transfer stablecoins directly through the SoFi platform.
According to the company, SoFiUSD is redeemable 1:1 for U.S. dollars through SoFi Bank and is backed by liquid reserve assets, including cash and cash equivalents.
The launch marks one of the clearest signs yet that stablecoins are rapidly moving into mainstream banking infrastructure rather than remaining isolated inside crypto exchanges and DeFi protocols.
For years, stablecoins like:
primarily served crypto traders and blockchain-native financial systems. Now regulated banks are beginning to integrate stablecoins directly into consumer-facing financial products. SoFi CEO Anthony Noto said the company wants to combine “the speed and versatility of blockchain” with regulated banking infrastructure inside a single app ecosystem.
SoFiUSD launched simultaneously on Ethereum and Solana, reflecting how institutions are increasingly using multiple blockchain ecosystems for different financial use cases.
Ethereum remains the dominant ecosystem for:
Meanwhile, Solana has become increasingly attractive for payment infrastructure because of:
The dual-chain rollout suggests SoFi is positioning SoFiUSD for both institutional settlement use cases and retail consumer payments.
The stablecoin launch is only one part of SoFi’s broader blockchain strategy. The company says upcoming features will include:
SoFi also confirmed SoFiUSD will soon launch on the institutional crypto exchange Bullish, expanding access beyond SoFi’s retail banking ecosystem. The company appears to be positioning itself not only as a digital bank, but also as infrastructure provider for:
Industry executives immediately tied the launch to the recently passed GENIUS Act, which created a clearer U.S. regulatory framework for dollar-backed stablecoins. The legislation appears to be accelerating stablecoin adoption across traditional finance as banks and fintech firms become more comfortable integrating blockchain payment systems into regulated financial products. Crypto Council CEO Ji Kim reportedly described SoFiUSD as an example of regulation and innovation “going hand in hand.”
The SoFiUSD launch highlights a much larger transformation happening across financial markets.
Over the past year:
have all accelerated stablecoin and tokenization initiatives. Rather than replacing banks, blockchain infrastructure is increasingly being adopted by the banks themselves. The broader takeaway is becoming increasingly clear, stablecoins are evolving beyond crypto trading tools and becoming core infrastructure for:
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