NFTs

Rekt Drinks Strike 7-Eleven Deal, Celebrate with Store Takeovers

Rekt Drinks have announced a deal with 7-Eleven that will see their beverages hit the shelves of the world’s largest convenience store chain. This deal, which is expected to start this week, is being marked with a series of 7-Eleven store takeovers by the Rekt Drinks crew. The first of these took place in Los Angeles, California on June 19, and saw exclusive DJ sets from @degentalks and @theglitchmob – with further LA locations to see takeovers on June 20 and June 21.

The announcement of this deal is the biggest milestone in the history of Rekt Drinks – a brand which first emerged just 8 months ago – and follows two sold-out drinks releases in the past two weeks, alongside the debut of $REKT on Abstract.

Key Insights

Rekt Drinks have struck a deal with 7-Eleven that will see their beverages stocked on store shelves
The deal kicks-off this week, and is being celebrated with a trio of LA-based 7-Eleven takeovers
Taking place on June 19, June 20 and June 21, these takeovers have already seen DJ sets from @degentalks and @theglitchmob
This is the biggest milestone for Rekt Drinks to date – a brand that first emerged just 8 months ago
In the past two weeks, Rekt Drinks have debuted two sold-out drinks releases, and seen $REKT debut on Abstract

Rekt Drinks is the beverage arm of Rekt Brands – a spin-off of the popular Rektguy NFT collection – which first emerged in May 2022. The sparkling water brand debuted in October 2024 with their first flavor: Liquidated Lime – and all 222,000 cans sold-out in just 44 hours. Their second flavour, Abstract Apple – a collaboration with Abstract Chain – released in May 2025, and sold out inside 40 minutes.

Their third flavor, Ship Rekt – a collaboration with OpenSea – released in June 2025, and sold out in just 17 minutes; whilst Jupiter Drops – a collaboration with the Jupiter exchange – launched just a few days ago on June 16, and sold out in 20 minutes.

Buyers of Rekt Drinks beverages also receive DRANK points – the core cy of Rekt Rewards. These DRANK points allow buyers to earn rewards such as their own $REKT token, and select rewards from partners such as OpenSea, Abstract and more. As of writing, $REKT has a market cap of over $82 million USD.

According to Rekt Drinks, their beverages are set to “hit the shelves of the largest convenience chain in the world, 7-Eleven” this week. It has yet to be confirmed if this applies solely to US-based stores, or if Rekt Drinks will be stocked in 7-Eleven locations worldwide. To celebrate the deal, Rekt Drinks are taking over a trio of LA-based 7-Eleven stores on June 19, June 20 and June 21.

The first of these takeovers took place yesterday, and saw DJ sets from both @degentalks and @theglitchmob entertain both fans and passers-by alike. This deal marks the first time Rekt Drinks beverages will be available to purchase on store shelves, with all previous releases having been exclusively available via NFT drops. As of writing, the flavours which will be available through 7-Eleven have yet to be disclosed.

Terron Gold