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Popular Ethereum-based NFT collection Pudgy Penguins has partnered with Target, the U.S. retailer with over $100 billion in annual revenue. Pudgy Toys, a line of plushies and figurines, can now be found in Walmart, Amazon, and Target stores – three of the top ten retailers worldwide.
The company has now sold over one million units since its toys became available, and Pudgy Penguins looks to cater to both on-chain and off-chain audiences while continuing to build bridges between them. Each Pudgy Toy comes with a ‘birth certificate’ containing a QR code, which points to unique on-chain traits.
The Pudgy Penguins’ floor price has risen by about 8% since the announcement, from 11.3 ETH to 12.2 ETH ($36,000).
