Web3 Gaming

Polymarket, Kalshi Secure NHL License for Sports Markets

The National Hockey League has inked multi-year licensing agreements with prediction market startups Kalshi and Polymarket, marking the first time a major U.S. professional sports league has authorized these platforms to use its trademarks. Prediction platforms will now compete with established sportsbook giants like DraftKings and FanDuel in the lucrative sports betting market. The Wall Street Journal first reported the deals ahead of the official announcement.

“As prediction markets continue to evolve at a rapid pace, partnering with the two market leaders, Kalshi and Polymarket, provides a tremendous opportunity for the broadest fan engagement during the NHL season,” said NHL Business President Keith Wachtel, in a release. “Polymarket and Kalshi are ideal partners as this category continues to grow and expand.” The NHL’s endorsement lends credibility to platforms that have operated in a regulatory gray area while potentially paving the way for other major leagues to follow.

“In the long term, partnerships between licensed prediction platforms and established sportsbooks are more likely than head-to-head competition, especially as the industry converges around transparency, liquidity efficiency, and on-chain data integrity,” Ivan Muller, CMO at crypto-based gaming and sports betting platform, Dexsport.io, told Decrypt.

“Traditional sportsbooks focus on entertainment-driven, event-specific wagering with defined odds and consumer protections; meanwhile, prediction markets operate as decentralized forecasting tools where liquidity and information efficiency determine prices,” he added. “If effectively regulated, both models could ultimately complement each other.”

The licensing agreements arrive as prediction markets hit record-breaking growth, with weekly trading volume climbing past $2 billion for the first time. Sports betting commanded the highest share at $414.7 million last week, surpassing political markets despite election-related activity.  Polymarket recently reclaimed market leadership from Kalshi after trailing for eight weeks, posting $1 billion in weekly volume against Kalshi’s $950 million.

“The addition of licensed NHL markets could accelerate the platforms’ growth trajectory in Q4, as official league partnerships bring credibility and attract new users,” Jamie Elkaleh, chief marketing officer at Bitget Wallet, told Decrypt.  Elkaleh said both platforms are expanding “beyond sports,” tapping into real-world events like politics and macroeconomics, and evolving into “real-time sentiment tools.”

Earlier this month, Kalshi raised $300 million at a $5 billion valuation with backing from Andreessen Horowitz, Sequoia, and Coinbase, while Polymarket secured a $2 billion investment from NYSE-owner ICE, pushing its valuation to $9 billion. Both platforms have capitalized on loosening federal oversight as Kalshi and Polymarket secured CFTC no-action letters this year, clearing them to operate without immediate federal enforcement risks. 

Terron Gold

Recent Posts

Candy Digital Announces Migration to Solana as NFT Platform Repositions for Long Term Growth

NFT platform Candy Digital has announced plans to migrate its digital collectibles ecosystem to the Solana blockchain, signaling…

5 hours ago

US Military Runs Bitcoin Node for National Security Testing, Admiral Tells Congress

The U.S. military has confirmed it is actively running a Bitcoin node as part of national security research, while…

5 hours ago

Over 90% of Web3 Games Failed After $15 Billion Boom as Players Never Showed Up

The Web3 gaming sector is facing a harsh reality check as new data reveals that more…

7 hours ago

Justin Sun Sues Trump Linked World Liberty Financial Over Frozen Crypto Assets

Justin Sun, founder of TRON, has filed a federal lawsuit against World Liberty Financial, a crypto venture…

9 hours ago

Tether Freezes $344 Million in USDT on Tron After Wallets Flagged by U.S. Authorities

Tether has frozen approximately $344 million in USDT on the Tron blockchain after the wallets were flagged by U.S. authorities, marking…

9 hours ago

Kalshi Fines and Suspends Three Congressional Candidates for Betting on Their Own Elections

Prediction market platform Kalshi has fined and suspended three U.S. congressional candidates after determining they engaged in “political…

10 hours ago