Mythical Games kick-started a Super Bowl promotion on Thursday for its NFT-infused mobile game NFL Rivals, unlocking new cards exclusive from this year’s top teams, the Kansas City Chiefs and Philadelphia Eagles. The two-week promotion will bring to bear 30 new player cards of different rarities that players can earn via packs or campaigns.
In addition to the new cards, the promotion will offer a variety of ways for users to earn rewards—including via Hero Events, where users can choose between two star offensive or defensive players to compete. In each week of the promotion, users will receive a ticket to participate in the selected Hero Event.
Additionally, users can earn rewards based on what is happening in the real Super Bowl game this coming Sunday. Players will have the opportunity to play live events tied to real moments in the game, and also wager in-app items like coins and gems on outcomes like the coin toss or the final score. NFL Rivals is available for free download via iOS and Android devices. The game, which features tap and play football with real NFL players, operates similarly to the Ultimate Team mode from EA Sports titles like Madden or FIFA.
Limited edition cards in the game are minted as NFTs on the Mythos blockchain, a gaming-centric chain built on Polkadot technology, where they can be traded with the MYTHOS token on the Mythical Market. NFL Rivals has been downloaded more than 6 million times to date across platforms, according to Mythical Games. The game has earned more than 70,000 downloads via the iOS App Store in the last month, generating more than $200,000 in revenue during that time according to data from Sensor Tower.
Mythical Games has raised $297 million since 2018 across multiple rounds, per data from Crunchbase, attracting notable investors like Andreessen Horowitz, Animoca Brands, ARK Invest, and NBA legend Michael Jordan in the process. The firm is also working on an officially licensed FIFA Rivals game, as well as a Pudgy Penguins game called Pudgy Party.
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