Meta plans to bring more generative AI tech into games, specifically VR, AR and mixed reality games, as the company looks to reinvigorate its flagging metaverse strategy.Ā
According to aĀ job listing, Meta is seeking to research and prototype ānew consumer experiencesā with new types of gameplay driven by generative AI, like games that āchange every time you play themā and follow ānon-deterministicā paths. In parallel, the company aims to build ā or partner with third-party creators and vendors ā generative AI-powered tools that could āimprove workflow and time-to-marketā for games.
The focus will be Horizon, Metaās family of metaverse games, apps and creation resources. But it might expand to games and experiences on ānon-Metaā platforms like smartphones and PCs.
āThis is a nascent area but has the potential to create new experiences that are not even possible to exist today,ā the job listing reads. āThe innovation in this space could have a dramatic effect on the ecosystem as it should increase efficiency and allow considerably more content to be created.ā
The new efforts come as a blockbuster product remains elusive for Metaās Reality Labs, the division responsible for the companyās sundry metaverse projects, including its Meta Quest headset. While Meta has soldĀ tens of millions of Quest units, itāsĀ struggledĀ to attract users to its Horizon mixed reality platform ā and claw back fromĀ billions of dollars in operating losses.
Meta recently pivoted its metaverse platform strategy, allowing third-party headset manufacturers toĀ licenseĀ some of the Questās software-based features, like hand and body tracking. At the same time, Meta hasĀ ramped upĀ investments in metaverse game projects āĀ reportedlyĀ as a product of Meta CEO Mark Zuckerbergās newfound personal interest in developing gaming for Quest headsets.
