Mercedes-Benz unveiled its new MBUX Virtual Assistant at CES 2024. This virtual assistant comes with a horde of capabilities, including generative AI and NFT options. This new virtual assistant has been described as “the most human-like interface with a Mercedes-Benz yet”. The assistant is designed to offer very natural and empathetic interactions with consumers and features four different emotions. This means that as customers use the assistant, they will enjoy more nuanced and personal responses. Generative AIs have been having a major moment in the public spotlight in the last few years and companies are quick to meet users’ demands for it. Specifically, there has been a bigger push among consumers for AI assistants and products to not only be more accurate but to be more human as well. With this rise of quality AI content, top companies are also getting involved. On top of the improvements made to the assistance human-like qualities, Mercedes-Benz has also announced MBUX Surround Navigation, which applies both advanced 3D game-engine graphics and MB.OS to enhance the process of navigation. Another notable development is the addition of NFT capabilities to its app portfolio. Now, the MBUX Virtual Assistant can display NFTs to drivers, making it the first car in the world to do so.
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