Luxury Designer Brand Louis Vuitton and Pharrell Launches NFT Varsity Jacket

Pharrell Williams and Louis Vuitton continue to innovate in fashion with a limited-edition varsity jacket. This offering is one of a kind, as it bridges the physical world with the digital universe, granting an actual premium leather jacket alongside a digital NFT collectible.

Louis Vuitton’s VIA project, launched in June 2023, initially offered a digital recreation of their iconic trunk for a cool $41,000. Now, they are releasing a new version exclusively to VIA NFT holders, with a hefty price tag of $8,450.

This is the second NFT collaboration between Williams and Louis Vuitton, as they partnered for the sale of a digital Speedy bag last year at $9,000.

This release reinforces the fact that the firm Louis Vuitton plans to strengthen its presence in the Web3 fashion industry, which is expected to be valued at $4.8 billion by 2031.

There is no doubt that Louis Vuitton has positioned itself as a pioneer in this rapidly evolving arena, as it recently opened a channel on Discord to connect with fans.

 

Related posts

Ronin NFTs Now Tradeable on OpenSea

Doodles Teases Next Steps Ahead of $DOOD Token Launch

LG to Shut Down NFT Marketplace Art Lab on Smart TVs by June

This website uses cookies to improve your experience. To read more or opt here visit the privacy policy. Read More