MicroStrategy, the business intelligence firm and the largest corporate holder of bitcoin, announced Wednesday a rebrand to emphasize its crypto-centric side of the business. The company will now be doing business as Strategy. “This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal,” the company said in a press release.
“The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.” The company’s total bitcoin holdings stand at 471,107, worth around $44 billion. It recently ended a 12-week streak of bitcoin acquisitions.
“Strategy is one of the most powerful and positive words in the human language,” founder and executive chairman Michael Saylor stated in the release. “It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.” The company is scheduled to release fourth-quarter earnings results after Wednesday’s market close.
“Strategy is innovating in the two most transformative technologies of the twenty-first century – bitcoin and artificial intelligence,” CEO Phong Le said. “Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees”.
U.S. Senator Chris Murphy (D-Conn.) is calling for legislation to ban prediction markets that allow traders to bet…
The U.S. Internal Revenue Service (IRS) has proposed a new rule that would allow cryptocy brokers to deliver…
Global fintech powerhouse Revolut has filed an application for a U.S. banking license, a move that would allow…
A man accused of stealing tens of millions of dollars in cryptocy from U.S. government…
Intercontinental Exchange (ICE) — the parent company of the New York Stock Exchange — has taken a strategic…
A new study from the Bitcoin Policy Institute (BPI) found that leading artificial intelligence models overwhelmingly favor Bitcoin…