Doodles Partners With adidas for Virtual Merch Packs

Last Friday, Doodles announced a partnership with adidas Originals to sell a line of collectibles based on Deysi, the mascot from Pharrell Williams and Coi Leray’s new song “Not in the Store.” The packs are available for purchase until August 16th, 12pm EST, and range in price between $4.99 for one to $374.99 for 100. Each pack contains two collectibles.

Buyers will have the chance to win a mix of physical merch and digital wearables. The merch includes Deysi tracksuits and superstar shoes; 200 of each are available. Those who win a tracksuit or pair of shoes will be able to choose their desired size until September 16th at 11:59pm. The digital wearables come in one of three categories: Essentials, Exclusives, and Grails. Winners of digital collectibles can sell them on Magic Eden if they choose to.

In its announcement of the partnership on X, Doodles revealed some surprises for certain OG non-fungible token holders. Those who hold an NFT with the rare “Flower Head” trait will have two packs airdropped to them on August 12th, and those with a yellow Flower Head NFT will receive a token that they can redeem for Deysi Vinyl and Scott “Burnt Toast” Martin signed artwork.

CEO of Doodles, Julian Holguin, said that after “the incredible reception to their first collaboration,” Doodles is thrilled to partner with adidas once again. This partnership is about delivering for the fans, and the companies know that the fans will love the limited edition tracksuit, shoes, and digital items.

The relationship between Doodles and adidas extends back to April 2023 when Doodles announced a new line of virtual merch called the “Pharrell Pack,” based on the tastes of musician and Doodles Chief Brand Officer Pharrell Williams. Adidas was one of the companies that contributed to the merch in the packs, along with Ice Cream and the Billionaire Boys Club.