Disney Enters the Metaverse with Carrieverse Partnership

The Walt Disney Company Korea has signed a content licensing agreement with Carrieverse, a Web3 company and metaverse with ties to Southeast Asia. The agreement will put Disney and Pixar intellectual property in the Carrieverse virtual world, including characters and costumes from well-known films.

David Yoon, the CEO of Carrieverse, said in a statement that the company is pleased to have signed an agreement with Disney Korea and that the entertainment behemoth has characters and brands that generations have beloved. This legacy is one of the reasons Yoon thinks Carrieverse is Disney’s “ideal partner” as the upstart Web3 company wants to create a metaverse that generations will love as well.

In the press release announcing the partnership, the two companies shared that characters from films Inside Out, Disney Tsum Tsum, Elemental, and Coco will be present in the metaverse. In addition, costumes from characters in Frozen and Moana will be available to users. Carrieverse denizens will be able to drive a race car from Wreck-It Ralph and decorate their homes with props from Toy Story.

Disney and Carrieverse will release more experiences and products in the future, including various activities and e-books. For now, the two companies have not shared many details about what those experiences or activities will be.

Carrieverse launched in March of 2024 and has reached over 100,000 daily active users. According to Crunchbase, Carrieverse is based in Seoul, South Korea, has between 51 and 100 employees, and one known investor. It plans an RPG game next, along with a metaverse based on IP and content.

Carrieverse to Hold Contest with Rewards

To promote its partnership with Disney, Carrieverse is holding a contest based on the price of its native token $CVTX. The contest will encourage people to buy and hold the token, which, if it reaches certain price thresholds, will result in rewards for users. Here are the thresholds and prizes:

• $0.05: 100 $CVTX for 100 winners
• $0.10: 1 month free pass to Disney+ Premium for 50 winners
• $0.15: Marble Run for 20 winners (40,000 KRW Amazon gift certificate for overseas winners)
• $0.20: Singapore Disney Cruise for three winners

The last two thresholds are only available to certain eligible traders. Winners at the $0.15 threshold must be holding 10,000 $CVTX, while those at the $0.20 threshold must be holding 100,000 $CVTX.

Currently, the token price is $0.04. There has been a steep rise in price today, with a 21% increase at the time of writing. Trading volume is down, suggesting that people are buying and holding, likely due to the contest and the announcement of the partnership. Time will tell if the momentum continues, but for now the excitement seems to be building around this metaverse and the opportunities it will offer.