Ethereum NFT collection Doodles commenced its collaboration with Kellogg’s cereal brand Froot Loops on Wednesday, selling custom boxes pairing the brand’s famous rainbow toucan with Doodles’ colorful pastel characters. Only 500 custom boxes were available priced at $50 each, though the Froot Loops cereal is not included.
Each limited-edition box comes with a digital collectible that will be provided to purchasers via an NFT minted on Coinbase’s Ethereum layer-2 network, Base. “For a lot of us, Froot Loops isn’t just cereal, but a brand that’s reminiscent of Saturday mornings, cartoons, and that carefree feeling of being a kid,” Doodles CEO and artist Scott “Burnt Toast” Martin told Decrypt.
“That lines up with what Doodles is about: a bright and distinctive color palette, characters with personality, and not taking ourselves too seriously,” Martin added. “Like all our collabs, we think this one is greater than the sum of its parts and works because of a natural fit between both brands’ creative roots.” A portion of the boxes will come signed by Martin, and one of the 500 pieces will come with an original sketch of the collaboration. The Doodles-themed Froot Loops boxes sold out early on Wednesday afternoon.
