Coinbase is expanding well beyond crypto trading, officially unveiling a broad range of new products as part of its push to become an “everything exchange” that brings multiple asset classes onto a single platform. The rollout spans stock trading, prediction markets, decentralized trading for Solana tokens, derivatives, custom-branded stablecoins, payments infrastructure, and more — marking one of the most aggressive product expansions in Coinbase’s 13-year history.
The push comes as competition intensifies
A centerpiece of the expansion is Coinbase’s move into stock trading, which the company has begun rolling out to users in the United States via Coinbase Capital Markets Corp. The feature allows customers to buy, sell, and manage stocks and exchange-traded funds alongside their crypto holdings, using either U.S. dollars or USDC within the same Coinbase account.
Trading will be commission-free, with extended hours allowing select stocks to be traded 24 hours a day, five days a week. “Zero-commission stock trading will be a permanent offering on Coinbase,” a company spokesperson told The Block. They declined to share details on the revenue model. Coinbase said it plans to add “thousands” of additional stocks over the coming months.
Beyond spot equities, Coinbase is also laying the groundwork for stock-linked perpetual futures, which would allow users outside the U.S. to gain continuous, capital-efficient exposure to U.S. equities. The company said broader access to stock perps is planned for early next year.
Coinbase framed the stock rollout as an early step toward tokenized equities. While tokenized stocks are not yet live, the company said it plans to launch Coinbase Tokenize, an institutional platform designed to support the issuance and management of tokenized real-world assets, including equities, with further details expected in 2026.
Coinbase is also entering prediction markets, rolling out access to event-based contracts through a partnership with regulated prediction market Kalshi. At launch, all prediction market liquidity on Coinbase will be sourced from Kalshi, with plans to add additional platforms over time, the company said. Contracts can be traded with as little as $1 using U.S. dollars or USDC, with positions displayed alongside users’ existing crypto, equities, and cash balances within the Coinbase app.
On the decentralized trading side, Coinbase is expanding its in-app DEX trading to include Solana-based tokens, integrating Jupiter —Solana’s largest DEX aggregator—directly into the Coinbase interface. The integration will allow users to trade Solana tokens as soon as they launch, without leaving the Coinbase app or manually routing trades across decentralized exchanges.
Jupiter will handle price discovery and routing, while Coinbase manages the user experience and wallet flow. Coinbase said millions of assets across Solana and its own Base network will now be accessible by default, with plans to expand DEX integration to additional networks over time.
Stablecoins sit at the center of Coinbase’s broader payments strategy. As part of the expansion, Coinbase announced the launch of Custom Stablecoins, allowing companies to issue branded stablecoins backed by flexible collateral, including USDC. “Coinbase Custom Stablecoins will be backed 1:1 by a flexible mix of USDC and other USD-stablecoins, not fiat,” the Coinbase spokesperson told The Block. Early partners exploring the product include Flipcash, Solflare, and R2, Coinbase said.
The move puts Coinbase into more direct competition with stablecoin infrastructure providers such as Paxos and Anchorage. Coinbase has also applied for a National Trust Company charter from the Office of the Comptroller of the Currency. The spokesperson said the application remains under review and declined to comment further. Coinbase is also expanding its developer platform with APIs across custody, payments, trading, and stablecoins. Companies such as Deel, Papaya, Routable, and dLocal are already using Coinbase’s payment APIs, according to the company.
In parallel, Coinbase highlighted x402, an open payments standard that allows stablecoin payments to be attached to web requests. The protocol enables AI agents to pay for content and execute transactions autonomously, and has processed more than $200 million in annualized transaction volume over the past 30 days, Coinbase said. “Next, we’re working on developing the x402 Foundation with Cloudflare and other partners to further the development of the standard,” the company added.
Coinbase is also broadening access to derivatives by rolling out a simplified futures and perpetual futures trading experience inside its main app. Previously, derivatives trading largely lived within Coinbase Advanced, catering to more sophisticated users. The new interface is designed to make futures and perpetuals more accessible, allowing users to take leveraged positions with less upfront capital through a streamlined experience similar to spot trading.
“This is the same product with a better, more intuitive experience,” the Coinbase spokesperson said. “We are introducing a simplified trading interface in the Coinbase app that makes it easier than ever to start trading futures and perpetual futures.” All traders in the U.S. can trade perpetual futures directly from the main Coinbase retail experience, the spokesperson added.
Coinbase also introduced Coinbase Advisor, an AI-enabled financial assistant embedded directly in the app. The tool allows users to ask questions, build portfolios, and receive personalized recommendations based on Coinbase’s products and market data. Beta access is rolling out to early users.
Separately, Coinbase announced that the Base App — its onchain “everything app”— is now available in more than 140 countries. The app combines social feeds, trading, payments, and app discovery, with content tokenized and tradeable by default. Coinbase is also pushing deeper into business-facing financial services. Coinbase Business is now generally available to eligible businesses in the U.S. and Singapore, offering a crypto-native alternative to traditional business banking and payments infrastructure.
The product allows startups and small businesses to send and receive payments globally, manage crypto assets, earn rewards on USDC balances, and automate financial workflows. Coinbase said businesses will soon gain access to the same expanded trading features rolling out on the retail platform. “This is a defining moment in Coinbase’s journey,” the company said, describing the expansion as the next phase in its effort to build an all-encompassing financial platform.
