Bybit, the prominent crypto exchange, and Tether, the team behind the world’s largest stablecoin, USDT, have joined forces to boost crypto adoption across Brazil through institutional partnerships, events, and educational initiatives, according to a Friday press release. As part of the collaboration, Bybit and Tether will co-sponsor Blockchain Rio, Latin America’s premier blockchain, web3, and digital finance event. New users who sign up on Bybit during the event will receive an exclusive USDT bonus.
The companies are also in discussions with Visit Rio to integrate crypto into the city’s tourism sector by offering discounts and USDT bonuses to tourists using digital assets for local services and purchases. Bybit plans to launch a national educational program featuring “Learn to Earn” campaigns, workshops, university meetups, and seminars targeting students, developers, and entrepreneurs. Discussing the partnership, Israel Buzaym, Bybit’s Country Manager for Brazil, expressed confidence in Brazilians’ willingness to adopt new technologies. He said the partnership with Tether would enhance trust and liquidity, helping to normalize crypto usage.
“I’m honored to lead Bybit’s efforts in Brazil at such a transformative time,” Buzaym said in a statement. “Brazilians have a long history of embracing innovation. We’re already seeing strong momentum in the adoption of our services. This partnership with Tether adds the trust, liquidity, and strategic focus needed to make crypto a natural part of everyday life for millions.” The announcement follows Bybit’s recent expansion in Brazil, which included the launch of Bybit Pay and Bybit Card to connect traditional finance with digital assets.
South Korea is pushing deeper into blockchain integration as its Ministry of Economy and Finance…
Drift Protocol is attempting a major comeback after one of the largest DeFi exploits of…
Bitcoin pulled back below the $74,000 level after another failed attempt to break through key…
Charles Schwab is officially entering the next phase of crypto adoption, beginning the rollout of…
Crypto’s political influence is accelerating again as a super PAC backed by the Solana ecosystem…
Wall Street’s political involvement in crypto is accelerating as Cantor Fitzgerald donated $10 million to a pro-crypto…