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Starbucks is back in Web3 news with the announcement of an all-expenses paid trip to Costa Rica for its most loyal and active non-fungible token holders. According to a post made on X by the Starbucks Odyssey community lead, Steve, holders of Starbucks Odyssey NFTs who accumulate the most Odyssey Points by January 1st, 2024, will be eligible for a free trip to Costa Rica. Twenty lucky NFT holders will be chosen to take part in the trip to the Starbucks Hacienda in March of next year. Roundtrip flights, a luxury hotel, and all activities and events will be covered. There will also be special guests and coffee experts whose identities have yet to be disclosed. The trip will be educational and aims to teach NFT holders about the company’s roasting process and coffee sourcing. The Starbucks Odyssey NFT loyalty program launched in September 2022, with the vision of creating a “digital community” to unite over coffee and enjoy immersive experiences together. It uses NFT collectibles minted on the @0xpolygon blockchain that users can collect by participating in games, completing quests, or purchasing via debit or credit card. The NFTs can also be traded on secondary NFT marketplaces. The trip to Costa Rica is being billed as a way for Starbucks to expand its Web3 offerings and give back to its digital community for participating in the NFT loyalty rewards program, which has been growing steadily since its launch. On Dec. 28, Starbucks also made Web3 news when it announced that Starbucks in South Korea would be awarding customers who bring their own reusable cups with free, limited-edition NFTs. Both initiatives come at a time when crypto and NFTs are seeing a resurgence in popularity, causing many to speculate that a bull market is just around the corner.
